We're shooting the Fedex job through famed photographer George Simhoni. George is great guy to work with, in fact everyone at Westside is great to work with! George is one cool cucumber, with such a dry sense of humor, sometimes I don't know if I should laugh at what he says. The answer is always yes, but sometimes my brain can't tell right away!
We also showed up with enough candy assets to intimidate the Easter Bunny. We laid out all our candy so the clients, and art director, could choose if they wanted to add anything to the build once they could see it through the camera lens.
I spent quite a lot of time in front of the camera as well! Not as an amazing man-model, but more of a candy truck wrangler. Jody was also on set for this this, and was the royal icing queen, when it was needed.
The great thing about shooting stills, is the camera doesn't move very much from the original layout.
A bit higher, abit lower, a little left or right, but usually always within 12 inches of the concept artwork. This allows us to know exactly how much of something we need to build. Like the roof on the house. we only built what you can see in these 2 pictures. The back side of the truck has no icing, or logo even. And it's gonna be a cold gingerbread winter, with no back walls on the house either!
This job was awesome! A lot of fun to build at the shop, and even more fun to shoot on the day. Plus the deadline was really 3 days, so we didn't even have time to hate it because it dragged on!!!
At the end of the shoot, George and I decided to whip out a stop motion feature film with the assets available to us.
Please sit back, and enjoy the film below, the world will never witness another cinematic masterpiece like this again:
8)
JWO
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